Podcasts, Why Should Entrepreneurs & CEOs Care?

Let’s start with Podcasts are great! Along with reading comments and thoughts of people you want to follow, some record their thoughts or participate in interviews and you get hear them, not just read them. OK, so you’ve encountered streaming media before, what’s the big deal? One thing is that you download the mp3 file and listen to it when you want to hear it. You don’t have t tie up your bandwidth while audio is being streamed and get those annoying “Buffering Stream” messages and associated pauses.

Again from my experience, one of the VC’s I was following wrote in a blog that he had so many comments from a post the day before, he decided he needed to better explain what he was thinking and decided to do it through a Podcast. There was a link, so I downloaded and listened to my first Podcast. Here is this VC, recording this response while driving to work. He has a 20 minute drive and decided to make the best of it.

 Now think about this, within a 24 hour period, this VC publishes a blog post, gets a lot of flack that he thinks comes from not being clearly understood and then creates a verbal response where he gets to clarify what he meant and why he said it. I was hooked!

Now shortly after this, a new version of iTunes comes out with support for Podcasts. Very quickly, there are thousands of Podcasts readily available and easy to subscribe. Apple does a reasonable job at classifying them, and like RSS readers for blogs, makes it easy to keep up as new casts become available.

For example, if you want to keep up with what’s happening in technology, Engadget is a place to go. They have both a blog and a Podcast. Peter Rojas and Ryan Block regularly put on about an hour Podcast talking about what’s new.

A couple of weeks ago, they were at the CES show in Las Vegas. Between their blog and Podcasts, I was able to see and hear about a lot of what was going on and never left San Diego. I mean, they walked around with cell phones and took pictures of new products and loaded on the blog. They interviewed some key players and incorporated them into Podcasts; very powerful combination of technologies to bring extremely timely information to their followers. In fact, the following week, they broadcast Steve Jobs’ keynote address at MacWorld.

We’ve all been concerned about information overload. Yet the blog/Podcast duo makes it easy for anyone to keep up with the fast paced world of business and technology. You no longer have the excuse of not having enough time or not knowing where to look to keep up.

In the next issue, we’ll move from passive reader or listener to the active role where you can craft your double barreled messages and create a solid link to your constituencies.

In the meantime, let me know about your experiences with blogs and Podcasts and any thoughts you’d like to share with others.


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