Last October, Chief Executive Magazine published an article titled, Why CEOs Shouldn’t Blog. The reasons listed included your being too busy running your company, you either can’t or don’t like to type, or anything you write can be used against you. I couldn’t disagree with this more.
What the article provides is a number of excuses that you can use to justify not publishing a blog. I don’t think that any business leader needs an excuse. Publishing a blog is a choice not a necessity.
Everyone is busy. As for typing, publishing a blog does not require speed typing skills. It is another form of communication; so how do you create other written communications? Whatever it is, you can use the same approach for a blog. What you lose by not blogging is the ability to communicate directly with your constituency.
If you believe that you are well prepared to talk about your company or have customers that tell you after listening to a presentation how much better they understand what you’re doing, then a blog provides an opportunity to have a continual conversation with them.
We all need better communication with our customers. I was talking with a client yesterday who is looking at introducing a new service and thought he should survey his customers. Now ordinarily I am in favor of reaching out to customers. However, I reminded him that a survey is a single event. What he needs is a constant dialogue and a blog is one mechanism to provide it.
Along with being a great communication tool, I thought it would be a hassle to get a blog up and running. In fact it is just the opposite. There are a number of tools that allow for the creation, publication, and distributing blogs. Just putting “Blogging tools” in Google brings up a million and a half hits. I happen to use WordPress; others include eBlogger, Typepad, or Movable Type and lots of others. WordPress and eBlogger, Typepad and Moveable both have free trials. So, cost should be no obstacle to getting started.
They all have an interface to get you up and running quickly. Like a lot of other technologies, the best thing is to not over think it and get started! Like me, you’ll probably find out getting started is much easier than continually updating. But, if your experience is anything like mine, you’ll quickly understand to benefits and then begin telling everyone you know.
What’s stopping you?