Well as you have probably heard by now, the original blogger at Microsoft, Robert Scoble, has decided to leave the establishment and join Podtech.net the fledgling Silicon Valley emerging Media Company. Robert's blogging was instrumental in giving a human face to Microsoft when it most needed it. Today there are about 1,500 people blogging at Microsoft and these conversations have continued to improve the image of Microsoft in the marketplace.
I also like to see hear about people who have such an impact but seem to be surprised by how much buzz they create. Doc Searls has a great post on Robert that you should read.
I am really interested in seeing what someone like Robert can do for a organization like Podtech.net when they already have a pretty good reputation. He must see something since he remarked in a recent interview that he would rather go some place that had problems to solve, otherwise there is no opportunity to grow. He has certainly given an additional layer of credibility to the mediums of blogging and podcasting.
Way to go Robert! In more ways than one.
<a href="http://technorati.com/tag/SoCal+Buzz" rel="tag">SoCal Buzz</a>