Archive for January 22nd, 2007

Hillary Clinton Announces Using Web

Well I really don’t intend to make this blog about politics. These last few posts were just to show how much Social Networking tools will impact the 2008 Presidential Race. So, I think this will be the last post about someone starting an exploratory committee for the race.

We all know that Hillary Clinton¬†announced on Saturday morning that she has authorized an exploratory committee for her run in the 2008 race. Now she doesn’t have all the techniques down yet, but I did find the reporting interesting talking about the method she used, a web video, for the announcement and how they had her sitting on a floral print couch with¬†a homey background to soften her image.

She also characterized this as an “Introductory Discussion” instead of an announcement. She is also going to have a series of web conversations over the next few weeks to better connect with the public.

Some thinks that she did this as a result of Obama entering the race earlier in the week. But seriously, does anyone think that she needed 4 or 5 days to prepare this announcement? I doubt it. I actually think she, and her team, knew exactly what to do and chose Saturday purposefully to create a lot of media buzz on Saturday and Sunday while leaving the longer, direct conversations for Monday, Tuesday and Wednesday. You think she isn’t upstaging the President and his State of the Union Address?

It sounds like she wants a gloves off contest with George W. Why bother with the junior folks when you can take on opposition contenders? Pretty smart, now can she follow through, grab a more significant lead, and build the war chest for the remaining race to November 2008?


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January 2007
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