Hillary Clinton Announces Using Web

Well I really don’t intend to make this blog about politics. These last few posts were just to show how much Social Networking tools will impact the 2008 Presidential Race. So, I think this will be the last post about someone starting an exploratory committee for the race.

We all know that Hillary Clinton announced on Saturday morning that she has authorized an exploratory committee for her run in the 2008 race. Now she doesn’t have all the techniques down yet, but I did find the reporting interesting talking about the method she used, a web video, for the announcement and how they had her sitting on a floral print couch with a homey background to soften her image.

She also characterized this as an “Introductory Discussion” instead of an announcement. She is also going to have a series of web conversations over the next few weeks to better connect with the public.

Some thinks that she did this as a result of Obama entering the race earlier in the week. But seriously, does anyone think that she needed 4 or 5 days to prepare this announcement? I doubt it. I actually think she, and her team, knew exactly what to do and chose Saturday purposefully to create a lot of media buzz on Saturday and Sunday while leaving the longer, direct conversations for Monday, Tuesday and Wednesday. You think she isn’t upstaging the President and his State of the Union Address?

It sounds like she wants a gloves off contest with George W. Why bother with the junior folks when you can take on opposition contenders? Pretty smart, now can she follow through, grab a more significant lead, and build the war chest for the remaining race to November 2008?

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2 Responses to “Hillary Clinton Announces Using Web”


  1. 1 PoliticalCritic January 22, 2007 at 2:10 pm

    It is fascinating that these candidates are bypassing traditional forms of media and using the Internet to get their message out instead. Now the MSM has to go to the web to find the story instead of the story coming to them.

  2. 2 socalbuzz January 22, 2007 at 11:34 pm

    PoliticalCritic:

    I truly believe that these non-traditional sources will change the landscape and can flip a race overnight. For example, within 10 minutes of Hillary making her announcement, Wikepedia updated her profile with news about her creating the exploratory committee. So there’s no place to hide anymore and there are thousands of fact checkers looking at every piece of data for authenticity and accuracy.

    At this point they are only scratching the surface. Let the games begin and let’s sit back and enjoy the show.

    Jim@socalbuzz.com


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