A New Example of CGM (Consumer Generated Media)

I you have heard about CGM, but wonder what it might look like, check out the new Nike site Second Coming. They let users pick video segments and music and then mash them together to create their own commercials for Nike products.

Think of this not as a breakthrough or cutting edge, but a simple concept that gets their customers more involved in CGM. I also hope it spurs others into thinking how they might be able to use this tactic with their business.

Lastly, I want to give credit to Gary Stein of Ammo Marketing for talking about this in his blog the other day.

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