Archive for September, 2007

Surprizing Stat on Apple Marketshare

I was very surprised to read in an article in the Sunday New York Times Business Section, that worldwide market-share of Apple’s Mac line was 3% as of June 2007. That can’t be right! I see more and more Powerbooks than ever at meetings and as product placements in TV shows and movies. Also, with the problems that Vista is having, more of my associates are talking about moving to Mac. And what about the popularity of the iPod, you mean that didn’t help generate Mac sales?

And then there’s all the talk about Consumer Generated Media and how Mac’s come standard with great tools to help with audio and video production. Surely, that led to an increase in market-share? Apparently not.

So, once again technology gets trumped by poor business decisions. It seems that distribution, or the lack of it, have seriously impacted Apple’s ability to sell machines. One example cited is Apple’s retail operation. The market leader,  Hewlett-Packard, has its computers in 23,000 in the US alone, while Apple wouldn’t disclose the number of retail locations they are in except to say the are in the 185 Apple Stores. The article points out that Apple has been in a pilot program with Best Buy since 2006 but still have no agreement to have them available in all 872 stores.  

It seems that great technology without adequate distribution still delivers miserable results. Startup companies still need to explain how they will make their first 10 sales, 100 sales, and 1000 sales before anyone will believe the millions in revenue in the financial section of their presentations. Even the big guys can’t drive results without solid distribution channels.

New Group, International Blogging and New Media Association (IBNMA)

As I have a tendency to do, I was surfing around the net a few weeks back looking for new things in Social Media and business and came across a new organization IBNMA. There are always new things, but this group seemed to be focused, not just on blogging or podcasting, but included business, which is one of the areas I am interested in. In looking further, I became more interested since it is located in San Diego close to where I am.

I exchanged a few emails with the President, Miles Durfee, and we got together so that I could find out more about the organizations goals, who they are trying to attract, the connection they have with a new tradeshow, BlogWorld & New Media Expo, and find out more about Miles.

 I decided that the best thing to do was to let Miles talk about the organization in his own words. So I did a podcast with him yesterday, and you can listn to Miles talk about IBNMA. I have already joined the group and have my reservations for the BlogWorld & New Media Expo in Las Vegas November 7th through 9th. It will be good to see what new things are happening to bring new and social media into business.

 I hope you enjoy listening to Miles as much as I enjoyed meeting him and then creating the cast yesterday.


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September 2007
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