Blissport – New Company, Unique Concept

OK, so today is Valentine’s Day, another opportunity for many men to do the wrong thing, get the wrong present, forget to make to right dinner reservation or completely blow it by forgetting it all together. I know I am risking the wrath of many but bear with me for a second.

This morning I sat through a number of entrepreneur pitches and one, Blissport, is a new company focused on helping Grooms with the daunting task of arranging the, once in a life time, all important task in the Wedding process, the Honeymoon. So, here is a woman CEO, talking about a sight to help men work through the honeymoon process, an enormous potential minefield for men, on Valentine’s Day.

There are a number of things I like about the company:

  • Solid CEO with previous successful startup experience
  • Focus on a market segment completely under-served and, at the same time huge!
  • Using the social and new media tools to create a unique user experience
    • very cool looking site that will be attractive to the 18-34 year old target market
    • Only focusing on the top 300-400 high end resort properties that excel as Honeymoon destinations.
    • Include reviews by people who use the site. Obviously these will build over time. As a side, Forrester just released a report that looked at what web users want in four different segments that included travel and found the one critical desire was to have access to user rating and reviews.

Their site went live in beta mode a couple of weeks ago and they are currently out raising a seed round to help them get the traction they need to extend the business and develop the metrics they need to go after an “A” round later in the year.  

So, if you have a few minutes, go check them out. If you are an investor and want to know more, you can reach them from the Contact section on their site or, if you have problems, send something to me at jim@socalbuzz.com and get it over to the CEO.

In the meantime, it was nice to hear a woman talking about doing something for men on Valentines Day. Thanks Natalie.

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