Cisco Buys Pure Digital – Flip Video

An article in today’s Wall Street Journal talks about Cisco’s purchase of Pure Digital the company that has brought out the wildly successful Flip personal video camera line. The first thing that grabbed my attention was the purchaser being Cisco who is paying $590M for the company adding yet another consumer brand to their Enterprise. I think this also supports the importance of Internet video in the future.

It was early last year when I first believed how Internet video would impact web sites in the future. There was still some question back then as to whether the value would continue to be consumers looking for another visual display of Mentos and Diet Coke, or would businesses embrace the technology and use videos to enhance their web sites?

I have had a Flip video camera for some time and really like it. It is compact, about the size of an iPod Nano, has a hard drive that will store 60 minutes of video, great audio capture and a USB interface to upload and recharge. I carry it with me a lot and can “flip” is out and record if I run into someone interesting during my day.

With Cisco’s entrance into this space and adding some serious credibility to Internet Video’s future, I am now looking forward to see what new applications, widgets and other tools that will come out to further support adoption and inclusion on websites.

Hmmm, “A picture is worth a thousand words, what’s a video worth?”


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