Earned Media – Fred Wilson Post

I just read through a post that Fred Wilson put up on the topic of “Earned Media“. I won’t go into here since he does a great job explaining it. One thing I do want to point out, a lot of people are hearing about Twitter. It is everywhere. Many TV news people give out their Twitter address for us to follow, the President has a couple of Twitter accounts to follow, and the list goes on.

A lot of business people are scratching their heads and wondering just how to use this in business. Well there is a great example in Fred’s post about kogibbq which is the twitter account of a Korean BBQ Taco truck that goes throughout LA and uses twitter to update people on their location. Now this is just pure genius. What a fabulous solution for someone with a wheels based business that allows them to keep their customers up to date and their whereabouts. And let’s consider the cost of the real time solution, oh yeah, that would probably be $0’s, free, nada,…

Thanks Fred for finding this and blogging about it. It was a nice way to end the evening.


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