I was recently at a Keiretsu Forum (International Angel Group) of which I am a member and saw Aaron Saddock, President, of a new startup, Get To Give. Interesting company with an interesting objective. They have created a new kind of loyalty program that has a three-way win. They work with consumers, charities and merchants to create a way for a consumer to give have money donated to their favorite charities when shopping at stores who’s owners have agreed to support those charities. The consumer gets a loyalty card, signs up at Get to Give’s web site and selects up to five charities they would like to support. They then look through a list of local merchants who Get to Give has signed up and when the consumer makes a purchase and shows their card, they get a discount on their purchase and the merchant send a donation off the charity. Charities can also have cards created with their brand on them.
As I said in the beginning, this is a very interesting concept. I talked with Aaron and have a Podcast of the conversation. If you have few minutes, check it out. I think it is great when a team of young entrepreneurs get together and focus on ways to make things better while still building a technology focused business.